Lean Customer Development
Building Products Your Customers Will Buy
Published on 30. August 2017
240 pages
978-1-4920-2377-7 (ISBN)
Description
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchbefore you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, youll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but theyll help you reach the "e;ah-ha!"e; moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customers behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products
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Book
09/2017
O'Reilly
€40.00
Shipment within 15-20 days
Content
- Intro
- Contents
- Foreword
- Preface
- Chapter 1: Why You Need Customer Development
- Chapter 2: Where Should I Start?
- Chapter 3: Who Should I Be Talking To?
- Chapter 4: What Should I Be Learning?
- Chapter 5: Get Out of the Building
- Chapter 6: What Does a Validated Hypothesis Look Like?
- Chapter 7: What Kind of Minimum Viable Product Should I Build?
- Chapter 8: How Does Customer Development Work When You Already Have Customers?
- Chapter 9: Ongoing Customer Development
- Appendix: Questions That Work
- Index
