The Multimodal Rhetoric of Humour in Saudi Media Cartoons
Multimodal Rhetoric of Humour in Saudi Media Cartoons
1st Edition
Published on 22. February 2021
VIII, 178 pages
978-1-5015-0990-2 (ISBN)
Description
Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.
More details
Series
Language
English
Place of publication
Boston
United States
Publishing group
De Gruyter
Target group
Professional and scholarly
US School Grade: College Graduate Student
Illustrations
13 b/w and 53 col. ill., 13 b/w tbl.
File size
3,57 MB
ISBN-13
978-1-5015-0990-2 (9781501509902)
Schweitzer Classification
Other editions
Additional editions
Wejdan Alsadi | Martin Howard
The Multimodal Rhetoric of Humour in Saudi Media Cartoons
Book
02/2021
1st Edition
De Gruyter Mouton
€144.95
Article not available at the moment
Wejdan Alsadi | Martin Howard
The Multimodal Rhetoric of Humour in Saudi Media Cartoons
Multimodal Rhetoric of Humour in Saudi Media Cartoons
E-Book
02/2021
1st Edition
De Gruyter Mouton
€144.95
Available for download
Persons
Wejdan Alsadi
, Umm Al-Qura University, Saudi Arabia;
Martin Howard,
University College Cork, Ireland.
Content
- Intro
- Preface
- Contents
- 1 Introduction
- 2 Humour, media and multimodality
- 3 Cartoons: A multimodal genre
- 4 Intertextuality: Allusion and parody in cartoons
- 5 Multimodal metaphor
- 6 The interaction between multimodal metaphor and metonymy
- 7 Juxtaposition and exaggeration
- 8 Conclusion. Speaking images in a Saudi context: What cartoons reveal
- References
- Index
