The Internationalization of US Franchising Systems
1st Edition
Published on 3. June 2014
110 pages
978-1-135-68705-2 (ISBN)
Description
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
2,36 MB
ISBN-13
978-1-135-68705-2 (9781135687052)
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Schweitzer Classification
Other editions
Additional editions
Book
02/2016
1st Edition
Routledge
€53.00
Shipment within 10-20 days
Book
09/1999
1st Edition
Routledge
€144.50
Shipment within 15-20 days
Person
Alon, Ilan
Content
Chapter I Introduction to the Study; Chapter II Literature of International Franchising; Chapter III The Model; Chapter IV Research Design; Chapter V Data Analysis; Chapter VI Summary and Conclusions;
