Digital Entrepreneurship
1st Edition
Published on 11. February 2019
260 pages
978-0-429-01469-7 (ISBN)
Description
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.
With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.
Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/
With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.
Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/
Reviews / Votes
"At last, a textbook we can use to teach our students digital entrepreneurship!" -Clyde Eirikur Hull, Professor, Rochester Institute of Technology, USAMore details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
Illustrations
2 Tables, black and white
File size
2,27 MB
ISBN-13
978-0-429-01469-7 (9780429014697)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Jonathan Allen
Digital Entrepreneurship
Book
02/2019
1st Edition
Routledge
€206.50
Shipment within 10-20 days
Jonathan Allen
Digital Entrepreneurship
Book
02/2019
1st Edition
Routledge
€72.50
Shipment within 10-20 days
Person
Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.
Content
Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges
Chapter 2. Choosing a Digital Business Idea
Chapter 3. Creating a Digital Business Design
Chapter 4. Building a Business Prototype
Chapter 5. Digital Content for Business
Chapter 6. Business Prototype Look and Feel
Chapter 7. Business Prototype Features
Chapter 8. Web Analytics
Chapter 9. Creating and Tracking Business Goals
Chapter 10. Usability and Customer Experience
Chapter 11. Customer Acquisition in a Digital World
Chapter 12. Digital Business Experiments
Chapter 13. Launching a New Digital Business Venture
Key Terms
Appendices
Index
Chapter 2. Choosing a Digital Business Idea
Chapter 3. Creating a Digital Business Design
Chapter 4. Building a Business Prototype
Chapter 5. Digital Content for Business
Chapter 6. Business Prototype Look and Feel
Chapter 7. Business Prototype Features
Chapter 8. Web Analytics
Chapter 9. Creating and Tracking Business Goals
Chapter 10. Usability and Customer Experience
Chapter 11. Customer Acquisition in a Digital World
Chapter 12. Digital Business Experiments
Chapter 13. Launching a New Digital Business Venture
Key Terms
Appendices
Index
