
Capture Your Style
Description
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New York Times Bestseller From Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following. With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It's the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you'll learn: · How to brighten, sharpen, and filter your photos · The best apps and filters · How to prop and style food and fashion photos · Ways to craft your voice and story on Instagram · How to gain more Instagram followers · Secrets behind building a top Instagram brand · How to transform an Instagram hobby into a successful business · Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you're looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.
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Content
- Cover
- Title Page
- TABLE OF CONTENTS
- FOREWORD BY DIANE VON FURSTENBURG
- INTRODUCTION
- INSTA TERMS
- 1 THE INS & OUTS OF INSTAGRAM
- Camera Phone 101
- What's in a Name: Choosing Your Handle Wisely
- Leading Through Following: People You Want to Know
- Curating the Ultimate Grid
- 2 CAPTURE YOUR STYLE
- Party On: Composing Photos for Fashion Events and Beyond
- Editing Your Photos (And What Apps to Use)
- Outfit Shots and Selfies: Perfecting Them Both
- Social Media: Your Style Showcase
- #OOTD Arsenal
- #OOTD Drills
- #Selfie School
- 3 BECOME A STORYTELLER
- Apple vs. Arm Swag: Choosing Your Subjects Wisely
- Food, Travel, and Décor: Your Daily Diary
- Storytelling Through the Grid
- Flat Lays and Product Shots: The Good, Bad, and Ugly
- Avoiding Insta Clichés
- #InstaGuide: Using Instagram to Explore Cities and Discover Great Food
- 4 FIND & GROW YOUR AUDIENCE
- Hashtag vs. Geotag and What It All Means
- Tagging and Mentions: Your Social Shout-Outs
- Leading the Conversation
- Timing Is Everything
- 5 INSTAGOLD
- Affiliate Programs
- Working with Brands
- Branded Posts
- Takeovers
- Pricing
- NEXT STEPS
- ACKNOWLEDGMENTS
- INDEX
- Copyright Page
- About the Author
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