Quick and Concise: Digital Marketing
Description
Quick and Concise: Digital Marketing provides a clear and basic understanding of the economics and dynamics of online product or service promotions, which we get to see every day. It not only sets out the various digital marketing tools but also explains in detail two of their most important advantages: measurability and cost-effectiveness. The authors impart precise and practical guidance on choosing the right tools and platforms that work best for one's products and services.
Aligned with the NEP, the book covers all major concepts of digital marketing - SEO, SEM, SMM, web analytics and data management, the use of AI in marketing, affiliate marketing, and so on. It includes both realistic scenarios and real-life examples.
This simple, accessible introduction to the world of digital marketing will benefit everyone - from undergraduate students and EdTech platforms offering foundational courses on digital marketing to business owners, marketing professionals seeking a career boost or work-from-home opportunities.
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Persons
Dr Richa Agarwal is an academic and independent researcher with a PhD in Commerce, currently serving as an assistant professor. Her teaching and research interests span commerce, management, and the evolving domain of digital marketing, where she explores the integration of traditional business concepts with contemporary digital practices.
Dr Agarwal is also a reviewer for various reputed academic journals, contributing to the advancement of research standards and scholarly work. She is committed to fostering analytical thinking, research excellence, and practical learning among students.
Chandan Gupta is a digital marketing expert with over eleven years of experience in performance marketing, lead generation, and online brand growth. He has worked across multiple industries, helping organizations build strong digital strategies and achieve measurable results. Chandan is passionate about sharing practical marketing knowledge and empowering learners through training and content creation.
