
Logo Design Workbook
Description
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The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
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Persons
He is an AIGA Fellow and an Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director's Club, and the Art Director's Club. Adams has been exhibited often, including a solo exhibition at the San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns and several best-selling books. He has been cited as one of the 40 most important people shaping design internationally, and one of the top 10 influential designers in the United States.
Previously, Adams was a founding partner at AdamsMorioka. His clients have included the Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, the Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.
Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. She has over 20 years experience in design, primarily in design management.
Content
- Cover
- Title
- Dedication
- Contents
- Introduction
- Why and What
- Why a Logo?
- What Is a Logo?
- The Ten Rules
- Logo Development
- System Dynamics
- Implementing Logos
- Case Studies
- Designer Logo Gallery
- Lost Logos
- Logo Gallery
- Designer Directory
- Bibliography
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File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
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