Color Design Workbook: New, Revised Edition
A Real World Guide to Using Color in Graphic Design
Published on 1. June 2017
240 pages
978-1-63159-410-6 (ISBN)
Description
From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work.
Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively.
The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work.
You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively.
The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work.
You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
More details
Series
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
350 illustrations
File size
55,95 MB
ISBN-13
978-1-63159-410-6 (9781631594106)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Sean Adams
Color Design Workbook: New, Revised Edition
A Real World Guide to Using Color in Graphic Design
Book
06/2017
Rockport Publishers
€44.75
Article exhausted; check different version
Person
Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA's 100-year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession.
He is an AIGA Fellow and an Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director's Club, and the Art Director's Club. Adams has been exhibited often, including a solo exhibition at the San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns and several best-selling books. He has been cited as one of the 40 most important people shaping design internationally, and one of the top 10 influential designers in the United States.
Previously, Adams was a founding partner at AdamsMorioka. His clients have included the Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, the Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.
He is an AIGA Fellow and an Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director's Club, and the Art Director's Club. Adams has been exhibited often, including a solo exhibition at the San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns and several best-selling books. He has been cited as one of the 40 most important people shaping design internationally, and one of the top 10 influential designers in the United States.
Previously, Adams was a founding partner at AdamsMorioka. His clients have included the Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, the Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.
Content
- Cover
- Half Title
- Title
- Copyright
- Contents
- Introduction
- Chapter 1 What is Color? Apparent Color The Properties of Color
- Chapter 2 Color Theory History of Color Theory Color Harmony
- Chapter 3 Color Meanings Color Index
- Chapter 4 10 Rules of Color
- Convey Information
- Color Harmony
- Attract Attention
- Context
- Experimentation
- See Color Differently
- Mnemonic Value
- Composition
- Standardized Color Systems
- Understand Limitations
- Chapter 5 Color Systems
- Color Systems Trends and Forecasting
- Color Systems in Art and Design History
- Inspirations for Palettes
- Eleven Color Systems
- Chapter 6 Color Talk
- Chapter 7 Case Studies
- Sean Adams Los Angeles, USA
- Brand New School Santa Monica New York, USA
- Chimera Design St. Kilda, Australia
- Dynamo Dublin, Ireland
- Stillhart Konzept Zurich, Switzerland
- Green Dragon Office Los Angeles, USA
- Johnson banks London, UK
- Uwe Loesch Erkath, Germany
- Lorenc & Yoo Design Atlanta, USA
- LUST The Hague, Netherlands
- Methodologie, Inc. Seattle, USA
- Morla Design San Francisco, USA
- Collins New York San Francisco, USA
- Pentagram London, UK
- Segura Inc. Chicago, USA
- Steinbranding Buenos Aires, Argentina
- Volume Inc. San Francisco, USA
- Gallery
- Glossary
- Index
- A
- B
- C
- D
- F
- H
- J
- K
- L
- M
- P
- R
- S
- U
- V
- W
- Bibliography Web Resources
- About the Author
