
Using Focus Groups
Description
Alles über E-Books | Antworten auf Fragen rund um E-Books, Kopierschutz und Dateiformate finden Sie in unserem Info- & Hilfebereich.
Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'concepts and theories' boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.
More details
Other editions
Additional editions


Persons
the Social Sciences. She currently teaches Sociology of Migration and Qualitative Research. Her research focuses on epistemological and
methodological assessment of qualitative research approaches.
Silvia Cataldi, PhD, is Associate Professor of sociology at Sapienza University of Rome (Italy). Her research focuses on methodological aspects of social research and emerging cultural and social identity models, and she is involved in many European projects.
Content
Chapter 1: Outlining the focus group
Chapter 2: Dealing with ethical challenges
Part 2 - Planning and designing
Chapter 3: Designing a focus group research
Chapter 4: Mixing the focus group with other techniques
Chapter 5: Choosing and recruiting the focus group participants
Chapter 6: Designing focus group tools
Part 3 - Conducting
Chapter 7: Moderating the focus group
Chapter 8: Observing the focus group
Chapter 9: Running the focus group
Part 4 - Analysing and writing up
Chapter 10: Transcribing and analysing the focus group content
Chapter 11: Analysing the focus group relational and technical dimensions
Chapter 12: Interpreting and reporting the focus group results
Appendix - Tools
References
System requirements
File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
System requirements:
- Computer (Windows; MacOS X; Linux): Use a reading software that can process the file format ePUB: e.g., Adobe Digital Editions or FBReader – both free (see eBook Help).
- Tablet/Smartphone (Android; iOS): Before downloading, install the free app Adobe Digital Editions (see eBook Help).
- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (not Kindle).
The file format ePUB works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Watermark-DRM, a „soft” copy protection. This means that there are no technical restrictions to prevent illegal distribution. However, there is a personalised watermark embedded in the eBook that can be used to identify the purchaser of the eBook in the event of misuse and to provide evidence for legal purposes.
For more information, see our eBook Help page.