Swift Viewing
The Popular Life of Subliminal Influence
1st Edition
Published on 2. January 2012
322 pages
978-0-8223-9377-1 (ISBN)
Description
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.
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01/2012
Duke University Press
€114.50
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Person
Charles R. Acland is Professor and Communication Studies Research Chair at Concordia University, Montreal. He is the author of Screen Traffic: Movies, Multiplexes, and Global Culture and co-editor of Useful Cinema, both also published by Duke University Press.
Content
Acknowledgments xi
List of Illustrations xiii
Prologue: Black Magic on Mars 1
1. Subliminal Communication as Vernacular Media Critique 13
2. Mind, Media, and Remote Control 43
3. The Swift View 65
4. Mind-Probing Ad-Men 91
5. Crossing the Popular Threshold 111
6. The Hidden and the Overload 133
7. From Mass Brainwashing to Rapid Mass Learning 165
8. Textual Strategies for Media Saturation 193
9. Critical Reasoning in a Cluttered Age 227
Notes 239
Bibliography 267
Index 291
List of Illustrations xiii
Prologue: Black Magic on Mars 1
1. Subliminal Communication as Vernacular Media Critique 13
2. Mind, Media, and Remote Control 43
3. The Swift View 65
4. Mind-Probing Ad-Men 91
5. Crossing the Popular Threshold 111
6. The Hidden and the Overload 133
7. From Mass Brainwashing to Rapid Mass Learning 165
8. Textual Strategies for Media Saturation 193
9. Critical Reasoning in a Cluttered Age 227
Notes 239
Bibliography 267
Index 291
