Your Idea, Inc.
12 Steps to Building a Million Dollar Business - Starting Today!
Published on 18. November 2009
256 pages
978-1-4405-1323-7 (ISBN)
Description
Burt's Bees . . . Crocs . . . MySpace . . .
Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, ôWhy canÆt I do that?ö Well, anyone canùthe trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:
Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, ôWhy canÆt I do that?ö Well, anyone canùthe trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:
- Refine their idea to attract a target audience
- Research the competition
- Find the right manufacturer
- Create appropriate brand messaging
- Build buzz online and beyond
- Work trade shows and conventions
Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
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Book
12/2009
Adams Media Corporation
€32.39
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Person
Sandy Abrams is an entrepreneur, speaker, and author. She has written two books on succeeding in business, including Your Idea, Inc. and Breathe to Succeed. Her writing on business insights and workplace wellness has also appeared on HuffPost and Thrive Global. She has led "Breathe to Succeed" workshops with women's groups, entrepreneurial groups, and wellness conferences, as well as with Google, WW (formerly Weight Watchers), Facebook, Women Presidents Organization, Pepsi, and many more.
Content
- Intro
- Title Page
- Copyright Page
- Dedication
- contents
- Acknowledgments
- Introduction: Seize Your Light Bulb Moment
- STEP 1: Take the Leap to Becoming an Entrepreneur
- STEP 2: Bring Your Idea to Life
- STEP 3: Bootstrapping: Make the Most of Your Own Resources
- STEP 4: Understand Legal Issues
- STEP 5: Manufacture Your Idea into a Product
- STEP 6: Create Your Executive Office
- STEP 7: Learn Marketing 101
- STEP 8: Make the Most of Your Marketing Efforts
- STEP 9: Find and Sell to Buyers
- STEP 10: Prep for the Trade Show
- STEP 11: Make Your Trade Show Debut
- STEP 12: Maintain a Life Balance and Look Ahead
- Conclusion
