
Building Home
Description
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As a sun-tanned yachtsman and a cigar-smoking financier, the Omaha-born Ahmanson was both unique and representative of many of the business leaders of his era. He did not control a vast infrastructure like a railroad or an electrical utility. Nor did he build his wealth by pulling the financial levers that made possible these great corporate endeavors. Instead, he made a fortune by enabling the middle-class American dream. With his great wealth, he contributed substantially to the expansion of the cultural institutions in L.A. As we struggle to understand the current mortgage-led financial crisis, Ahmanson's life offers powerful insights into an era when the widespread hope of homeownership was just beginning to take shape.
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Person
Eric John Abrahamson is co-author of Anytime, Anywhere: Entrepreneurship and the Creation of a Wireless World and founder and principal of Vantage Point History, a consulting firm that focuses on history, public policy and communications.
Content
Introduction
1. Father as Mentor
2. Among the Lotus Eaters
3. Undertaker at a Plague
4. The Common Experience
5. Building Home
6. Scaling Up
7. Home and the State
8. Political Economy
9. Big Business
10. The Crest of a New Wave
11. Southland Patrician
12. Influence
13. Short of Domestic Bliss
14. Breakdown of Consensus
15. Crisis of the Managed Economy
16. A New Way of Life
17. A Personal Epic
Conclusion
Abbreviations Used in Notes
Notes
Index
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