The Language of Content Strategy
Published on 15. February 2014
136 pages
978-1-4920-0198-0 (ISBN)
Description
The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy.This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession
More details
Language
English
Place of publication
La Vergne
United States
Product notice
Windows
File size
5,73 MB
ISBN-13
978-1-4920-0198-0 (9781492001980)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Scott Abel | Rahel Anne Bailie | Scott Abel
The Language of Content Strategy
Book
02/2014
XML Press
€30.50
Shipment within 3-4 weeks
Content
- Front Cover
- The Language of Content Strategy
- Table of Contents
- Foreword
- Preface
- Acknowledgements
- Part I. Core Concepts
- Content
- Content Strategy
- Content Lifecycle
- Content Standard
- Accessibility
- Content Optimization
- Content Quality Assurance
- Findability
- Metadata
- Search Engine Optimization
- Personalization
- Part II. Core Deliverables
- Content Brief
- Requirements Matrix
- Content Inventory
- Content Audit
- Content Analysis
- Content Matrix
- Content Type
- Content Flow
- Content Model
- Content Scorecard
- Taxonomy
- Part III. Technical Concepts
- Single Sourcing
- Structured Content
- XML
- Content Reuse
- Modular Content
- Transclusion
- Content Engineering
- Document Engineering
- Content Management System
- Adaptive Content
- Content Migration
- Intelligent Content
- Augmented Reality
- Part IV. Extended Deliverables
- Message Architecture
- Information Visualization
- Editorial Calendar
- Transactional Content Map
- Information Architecture
- Wireframe
- Style Guide
- Governance Model
- Folksonomy
- Part V. Global Content
- Translation
- Localization
- Globalization
- Internationalization
- Machine Translation
- Translation Memory
- Terminology Management
- Multilingual Search Engine Optimization
- Contributor Index
- Subject Index
- Book Series Information
- Back cover
