The Dragonfly Effect

Proven strategies for harnessing the power of social media todrive social change Many books teach the mechanics of using Facebook, Twitter, andYouTube to compete in business. But no book addresses how toharness the incredible power of social media to make a difference.The Dragonfly Effect shows you how to tap social media andconsumer psychological insights to achieve a single, concrete goal.Named for the only insect that is able to move in any directionwhen its four wings are working in concert, this book * Reveals the four "wings" of the Dragonfly Effect-and how theywork together to produce colossal results * Features original case studies of global organizations like theGap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups likeGroupon and COOKPAD, showing how they achieve social good andcustomer loyalty * Leverage the power of design thinking and psychologicalresearch with practical strategies * Reveals how everyday people achieve unprecedentedresults-whether finding an almost impossible bone marrow match fora friend, raising millions for cancer research, or electing thecurrent president of the United States The Dragonfly Effect shows that you don't need money orpower to inspire seismic change.