Strategy
A View From The Top: International Edition
3rd Edition
Published on 10. April 2008
Book
Paperback/Softback
304 pages
978-0-13-501319-9 (ISBN)
Description
For undergraduate and graduate strategy courses.
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 174 mm
Thickness: 14 mm
Weight
430 gr
ISBN-13
978-0-13-501319-9 (9780135013199)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Cornelis De Kluyver | Cornelis A. de Kluyver | John A. Pearce
Strategy: A View From The Top
Pearson New International Edition
Book
11/2013
4th Edition
Pearson Education Limited
€97.99
Shipment within 10-20 days
Content
Chapter One - What is Strategy?
Chapter Two - Strategy and Performance
Chapter Three - Analyzing the External Strategic Environment
Chapter Four - Analyzing an Industry
Chapter Five - Analyzing an Organization's Strategic Resource Base
Chapter Six - Formulating Business Unit Strategy
Chapter Seven - Business Unit Strategy: Contexts and Special Dimensions
Chapter Eight - Global Strategy Formulation
Chapter Nine - Corporate Strategy: Shaping the Portfolio
Chapter Ten - Corporate Strategy: Managing the Portfolio
Chapter Two - Strategy and Performance
Chapter Three - Analyzing the External Strategic Environment
Chapter Four - Analyzing an Industry
Chapter Five - Analyzing an Organization's Strategic Resource Base
Chapter Six - Formulating Business Unit Strategy
Chapter Seven - Business Unit Strategy: Contexts and Special Dimensions
Chapter Eight - Global Strategy Formulation
Chapter Nine - Corporate Strategy: Shaping the Portfolio
Chapter Ten - Corporate Strategy: Managing the Portfolio