Fundamentals of Global Strategy: A Business Model Approach
A Business Model Approach
Published on 16. October 2010
Book
Paperback/Softback
270 pages
978-1-60649-072-3 (ISBN)
Description
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
More details
Language
English
Place of publication
Sterling Forest
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 15 mm
Weight
399 gr
ISBN-13
978-1-60649-072-3 (9781606490723)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Cornelis A. 'Kees' de Kluyver, Masatoshi Ito Professor of Management, Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, Dean and the James and Shirley Rippey Distinguished Professor of Management.