
The Future of the Internet
And How to Stop It
Jonathan Zittrain(Author)
Penguin Books Ltd (Publisher)
Published on 28. May 2009
Book
Paperback/Softback
352 pages
978-0-14-103159-0 (ISBN)
Description
In The Future of the Internet: And How to Stop It Jonathan Zittrain explores the dangers the internet faces if it fails to balance ever more tightly controlled technologies with the flow of innovation that has generated so much progress in the field of technology.
Zittrain argues that today's technological market is dominated by two contrasting business models: the generative and the non-generative. The generative models - the PCs, Windows and Macs of this world - allow third parties to build upon and share through them. The non-generative model is more restricted; appliances such as the xbox, iPod and tomtom might work well, but the only entity that can change the way they operate is the vendor.
If we want the internet to survive we need to change. People must wake up to the risk or we could lose everything.
Zittrain argues that today's technological market is dominated by two contrasting business models: the generative and the non-generative. The generative models - the PCs, Windows and Macs of this world - allow third parties to build upon and share through them. The non-generative model is more restricted; appliances such as the xbox, iPod and tomtom might work well, but the only entity that can change the way they operate is the vendor.
If we want the internet to survive we need to change. People must wake up to the risk or we could lose everything.
Reviews / Votes
'A superb and alarming discussion, from one of the most astute and forward-looking analysts of the Internet. Zittrain explains how the glorious promise of the Internet might not be realized - and points the way toward reducing the current risk. Absolutely essential reading' Cass Sunstein, Professor at Univ of Chicago Law School, co-author of Nudge 'Jonathan Zittrain does what no one has before - he eloquently and subtly pinpoints the magic that makes Wikipedia, and the Internet as a whole, work. The best way to save the Internet is to turn off your laptop until you've read this book' Jimbo Wales, Founder, WikipediaMore details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 129 mm
Thickness: 20 mm
Weight
411 gr
ISBN-13
978-0-14-103159-0 (9780141031590)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
05/2009
1st Edition
Penguin Books Ltd
€11.99
Available for download
Person
Acclaimed cyber-law scholar, Professor Jonathan Zittrain holds the Chair in Internet Governance and Regulation at Oxford University and is also the Jack N. & Lillian R. Berkman Visiting Professor for Entrepreneurial Legal Studies at Harvard Law School. His recent research includes the study of internet filtering by national governments, the role of intermediaries as points of control in internet architecture, and the taxation of internet commerce.