
Master Presenter
Lessons from the World's Top Experts on Becoming a More Influential Speaker, The Best of PresentationXpert
David Zielinski(Author)
Pfeiffer (Publisher)
Published on 9. August 2013
Book
Paperback/Softback
304 pages
978-1-118-48588-0 (ISBN)
Description
For anyone who wants to become a more persuasive and tech-savvy presenter, Master Presenter offers an accessible collection of the best tips, tactics, and hard-won lessons from top presentation skill coaches who write for PresentationXpert newsletter. Designed to be a hands-on resource, the book includes advice drawn from real-world, time-starved businesspeople who create compelling presentations that get results.
Now, you too can tap into the power of the little-used, but valuable features of PowerPoint(r) that can save time or enhance slide design and make your presentation stand out in a crowd. This groundbreaking book also includes practical advice on getting the most from mobile devices to enhance presentations and shows how to apply social media tools like Twitter to aid in delivering compelling messages. Learn how web conferencing can be used not only to reduce travel costs, but to deliver more effective informational, training or motivational presentations across time zones.
In addition to putting the spotlight on the high-tech, Master Presenter contains valuable information on the critical low-tech presentation skills. Contributors show how to best use your voice, hands, and body and what it takes to move your listeners to take action when making a well-prepared pitch. And even if you are inexperienced, you can use the book's techniques to become a great storyteller that will win over audiences and help earn you a reputation as a master presenter.
Praise for Master Presenter
"Master Presenter arms you with the method and magic to present with poise and power. David Zielinski has assembled the best and brightest mentors to teach greatness in business presenting."
-Chip R. Bell, author of Managers as Mentors
"Master Presenter is the most comprehensive collection of useful articles I've ever seen in one place. After reading more than 200 books on public speaking in my lifetime and teaching the subject in eight countries, I can easily recommend this book for beginners and seasoned speakers. Great tips on PowerPoint(r), for example, with dozens of articles and illustrations on all aspects of speaking by leaders in the field."
-Michael Buschmohle, president, Applause Associates
"As a 30-year veteran of presenting and a certified professional facilitator, I found myself reading through this book's articles and still gaining new insights into things I can do to improve my presentations. I was impressed by the perspectives shared by this top-notch team of experts. This is one of the few books I would strongly recommend to my network of customers, who are purchasers of facilitation and engagement tools."
-Dr. Scott Simmerman, managing partner, Performance Management Company
"I make presentations for a living and I've been doing it for a long time, but I'm keeping a copy of this book within reach on my desk at all times. I could have used it when I was starting out, but I also have learned enough over the years to recognize how valuable this book will be as an ongoing and wide-ranging resource for telling compelling stories."
-Brian McDermott, co-author of Leading Innovation and Time Out for Leaders
More details
Product info
Paperback
Edition
1. Auflage
Language
English
Place of publication
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Dimensions
Height: 23.2 cm
Width: 17.8 cm
Thickness: 1.5 cm
Weight
488 gr
ISBN-13
978-1-118-48588-0 (9781118485880)
Schweitzer Classification
Person
David Zielinski is editor of PresentationXpert, (www.presentationxpert.com), the premier monthly e-newsletter dedicated to sharing the best, most relevant information about designing and delivering face-to-face and online presentations.
Content
Foreword xi
Acknowledgements xv
Introduction 1
1. Creating the Presentation Blueprint 9
Presenting with Impact: How to Craft a Memorable Message, by Dianna Booher 10
Six Tips for Creating Powerful Presentation Scripts, by Tom Mucciolo 16
Use Unexpected Openers to Capture Audience Interest, by David Green 20
Shining a Light on Urban Myths of Presenting, by Jim Endicott 26
Three Steps to Help Your Data Stand Out and Be Remembered, by Mike Parkinson 30
Seven Tips for Powerful Sit-Down Presentations, by Dianna Booher 35
Six Big Don'ts for Ending Your Presentation, by Ben Decker 38
2. What's in It for Them? Developing Audience-Centric Messages 41
The Delicate Art of Presenting to the CEO, by Sue Hershkowitz-Coore 42
Are Your Key Takeaways a Needle in a Haystack? by Jim Endicott 44
Shift Focus from Your Data to Your Audience, by Dave Paradi 47
Use Menus to Create Audience-Centered Presentations, by Ellen Finkelstein 49
How to Use Analogies in Presentations, by Scott Schwertly 56
Leadership Communication Asks More of Us, by Jim Endicott 59
Good Audience Interactivity as Part of Your Style, by Dianna Booher 63
Calculating the Real Cost of Poor Presentations, by Dave Paradi 68
3. Perfect Practice: Maximizing Your Rehearsal Time 73
Eight Guidelines for Perfect Presentation Practice, by Marjorie Brody 74
Seven Secrets to Psych Yourself Out of Pre-Presentation Jitters, by Dianna Booher 77
Is it Practice . . . or Rehearsal? by David Zielinski 82
Repetitions and Reputations, by Jim Endicott 85
Secrets to Practicing Your Presentation When You Have No Time, by Michelle Mazur 87
4. Tapping PowerPoint's Hidden Potential 91
Cultivating a Healthy Relationship with Your Slides, by Nancy Duarte 92
PowerPoint Slide Design for the Artistically Challenged, by Ellen Finkelstein 97
Take the "Three-Word Challenge" to Test Your Bullet-Point Strength, by Rick Altman 107
The Power of Hiding Slides in PowerPoint, by Robert Lane 112
The Lunacy of the Leave Behind, by Rick Altman 121
Honoring Online Copyright: One Picture Can Be Worth 1,000 Headaches, by John Billington 129
How to Create a Slide Master (or Two) in PowerPoint, by Ellen Finkelstein 132
The Most Valuable PowerPoint Feature You're Not Using, by Rick Altman 134
Stand Out by Using Visual Alternatives to PowerPoint, by Angela DeFinis 139
5. Graphics Design for the Non-Graphics Professional 143
Create Simpler, More Easily Understood Charts and Graphs, by Geetesh Bajaj 143
Four Ways to Transform Disorganized Graphics into Influential Art, by Mike Parkinson 148
How to Insert SmartArt Graphics in PowerPoint, by Geetesh Bajaj 153
Use Excel More Effectively in PowerPoint, by Dave Paradi 158
Working with Graphs Created Outside of PowerPoint, by Dave Paradi 163
Presenting Financial Data: Put Your Numbers on a Diet, by Dave Paradi 165
6. Mastering New Presentation Media: Webinars, Mobile Presenting, and Social Media 169
Presenting with Your iPad: First Questions First, by Geetesh Bajaj 170
Struggling with Web-Based Presentations? Try These Tips, by Dave Paradi 174
Is Twitter a Presenter's Dream Come True . . . or a Nightmare? by Cliff Atkinson 177
Consider Alternatives to Using Video in Web Presentations, by Dave Paradi 180
How to Post Your Presentation as a Video to YouTube, by Ellen Finkelstein 182
7. The Art of Persuasion: How Influence Really Happens During Presentations 185
Facts Just Aren't What They Used to Be, by Jim Endicott 186
Presenting to Persuade, by Dianna Booher 188
Hallways of Influence: Mastering the Art of Impromptu Presentations, by Patricia Fripp 193
Audience Trust: It's Yours to Lose, by Greg Owen-Boger 196
8. Winning the Pitch: Delivering Effective Sales Presentations 197
The Twelve Biggest Mistakes Salespeople Make in Presentations, by Patricia Fripp 198
How to Customize Generic PowerPoint Slides for Sales Prospects, by Dave Paradi 205
Six Ways to Boost Results from Team Sales Presentations, by Steve Mandel 208
Getting Proposal Graphics Right the First Time, by Mike Parkinson 213
Bringing Out the Actor Within, by David Zielinski 219
We Are Programmed to Forget . . . and How It Impacts Sales Demos, by Peter Cohan 222
9. The Power of Story: Honing Your Storytelling Skills 227
The First Five Slides: Unlocking the Story Buried in Your Presentation, by Cliff Atkinson 228
Why Some Stories Work and Others Fall Flat, by Doug Stevenson 232
Presentation Tales: It's About the Story, Not the Storyteller, by Jim Endicott 236
10. Tuning the Speaking Instruments: Body Language, Vocal Techniques, and Eye Contact 241
Ah, Um, Er . . . How to Eliminate Your Speaking Tics, by Lisa B. Marshall 242
Three Lessons You Can Learn from Your TV Weatherperson, by Jim Endicott 245
The Power of One-on-One Eye Contact, by T.J. Walker 247
Use These Vocal Techniques to Set Yourself Apart, by Tom Mucciolo and Leila Jahangiri 249
11. Disaster Recovery: Managing Challenging Presentation Situations 255
Ace the Q&A by Using the VIPP Process, by Marjorie Brody 256
What to Do When You're Losing Your Audience, by Olivia Mitchell 258
How to Recover When You Lose Your Train of Thought, by Jeremey Donovan 261
About the Editor 265
Index 267