
Smarter Risk Communication
Visualising the Risk of Medicine Side Effects
Published on 18. January 2012
Book
Paperback/Softback
128 pages
978-3-8473-4697-5 (ISBN)
Description
"The study is part of a broader effort from IBM in the area of Risk Communication, and took place under the supervision of a team of researchers from the IBM Dublin and Watson research centres. Building on top of the most recent visualisation research, it proposes and evaluates a series of visualisation techniques applied to medicine side effects communication. The novelty and the formal correctness of the study are guaranteed by an extensive literature survey conducted by the authors. Special care has also been devoted to survey preparation, to ensure understandability and non-ambiguity of the questions, and to remove any possible bias. This work has been presented to a broader audience within IBM as part of the internship, receiving very positive feedback. The future plans are for IBM to extend and adapt the study to target specific conferences in the Healthcare and Risk Communication domains."
More details
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 8 mm
Weight
209 gr
ISBN-13
978-3-8473-4697-5 (9783847346975)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Bo Zhou, MSc in Business Analytics Graduate at Micheal Smurfit Business School, University College Dublin of Ireland, where he specialized in modern data mining, statistical modelling, business modelling, and risk analysis and risk visualisation skills. He also qualified for another master degree in General Management.