Design Value
A Strategy for Business Success
Published on 28. April 2010
Book
Hardback
224 pages
978-3-89939-103-9 (ISBN)
Description
Peter Zec, Burkhard Jacob
How design increases the value of both brands and companies and what we can learn from the best design teams, global market leaders and silent champions of design, the authors Peter Zec and Burkhard Jacob explain in their book, Design Value.
In an inspiring analysis, they underscore the meaning of design as a propelling strength for economic growth and added value. A book for entrepreneurs, design managers, marketing experts, analysts and insiders, as well as for all those who are interested in how we can all profit from these champions of design.
How design increases the value of both brands and companies and what we can learn from the best design teams, global market leaders and silent champions of design, the authors Peter Zec and Burkhard Jacob explain in their book, Design Value.
In an inspiring analysis, they underscore the meaning of design as a propelling strength for economic growth and added value. A book for entrepreneurs, design managers, marketing experts, analysts and insiders, as well as for all those who are interested in how we can all profit from these champions of design.
Reviews / Votes
Jochen Rädeker, Managing Director Strichpunkt and Spokesman of the Managing Board of the Art Directors Club Germany (ADC) about the book:"With their book "Design Value" Peter Zec and Burkhard Jacob have succeeded in making a groundbreaking contribution to the design industry as well as to the entire producing economy: They consistently communicate that, how and how much good design adds to the value of a company. Designers and their clients are confronted with the big challenge not to regard design as a cost factor but as a condition for success and to make it comprehensible. By stringent arguments and plausible examples the book fills this business-relevant communication gap between creative minds and data enthusiasts, between designers and businessmen. It is a must-read for all those who intuitively knew already that design quality is an essential component of business success but who could never prove it. A valuable book in every sense."More details
Language
English
Place of publication
Essen
Germany
Target group
College/higher education
Young adult
Professional and scholarly
Adult education
A book for entrepreneurs, design managers, marketing experts, analysts and insiders, as well as for all those who are interested in how we can all profit from these champions of design<BR>
Illustrations
zahlr. Graf.
Dimensions
Height: 21.5 cm
Width: 13.5 cm
Thickness: 20 mm
Weight
750 gr
ISBN-13
978-3-89939-103-9 (9783899391039)
Schweitzer Classification