Advancing Health Literacy
A Framework for Understanding and Action
1st Edition
Published on 28. July 2006
Book
Paperback/Softback
400 pages
978-0-7879-8433-5 (ISBN)
Description
Advancing Health Literacy addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gap between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This comprehensive resource includes the history of health literacy, theoretical foundations of health and language literacy, the role of the media, a series of case studies on important topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. The book concludes with a series of practical guidelines for the development and assessment of health communications materials. Also included are essential techniques needed to help people make informed decisions, advocate for themselves and their community, mitigate risk, and live healthier lives.
Reviews / Votes
"...an important book because it teaches us lessons from the history of health communications and moves us forward." (PsycCritiques, 08/08/2007) "This is one of the most understandable, useful, and practical texts available to assist with developing, implementing, and evaluating community health programs." (Choice, February 2007)"We recommend that public health directors make this book required reading for everyone in their communications department." (New England Journal of Medicine, February 15, 2007)
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 150 mm
Thickness: 23 mm
Weight
522 gr
ISBN-13
978-0-7879-8433-5 (9780787984335)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Christina Zarcadoolas | Andrew Pleasant | David S. Greer
Advancing Health Literacy
A Framework for Understanding and Action
E-Book
10/2006
Jossey-Bass
€64.99
Available for download
Christina Zarcadoolas | Andrew Pleasant | David S. Greer
Advancing Health Literacy
A Framework for Understanding and Action
E-Book
06/2006
Jossey-Bass
€68.99
Available for download
Persons
Christina Zarcadoolas, Ph.D., is associate clinical professor in the Department of Community and Preventive Medicine, Mount Sinai School of Medicine, in New York City. She is a sociolinguist who has spent thirty years studying language and literacy of vulnerable populations. Andrew F. Pleasant, Ph.D., is an assistant professor in the Department of Human Ecology and the Extension Department of Family and Community Health Sciences at Rutgers, the State University of New Jersey in New Brunswick, New Jersey. He previously served as a temporary advisor to the World Health Organization in Geneva, Switzerland, and actively conducts research both in the United States and internationally.
David S. Greer, M.D., is dean of medicine emeritus, and professor of community health emeritus at the Division of Biology and Medicine, School of Medicine, Brown University. Greer has been a family doctor, researcher, medical school leader, community leader, and mentor to countless health professionals for many decades. He was a founding director of International Physicians for the Prevention of Nuclear War, which won the Nobel Peace Prize in 1985.
David S. Greer, M.D., is dean of medicine emeritus, and professor of community health emeritus at the Division of Biology and Medicine, School of Medicine, Brown University. Greer has been a family doctor, researcher, medical school leader, community leader, and mentor to countless health professionals for many decades. He was a founding director of International Physicians for the Prevention of Nuclear War, which won the Nobel Peace Prize in 1985.
Content
List of Tables, Figures, and Exhibits xi
Preface xv
The Authors xxiii
1. Health Literacy: Why Is It a Public Health Issue? 1
Definitions of Key Terms 4
Medical Information 6
The Relationship Between Health and Literacy 10
Characteristics of People as Language Users 16
Wrapping Up 18
Exercises 18
2. Advancing Health Literacy: Getting Here from There 21
Historical Considerations 21
A Brief History: How Did We Get to Health Literacy? 23
Early Public Health Promotion and Education 27
Social Movements and Advocacy in the 1960s and 1970s 34
Informed Consumer Decision Making and Community Collaboration in the 1980s and 1990s 35
The 21st Century 38
Wrapping Up 43
Exercises 43
3. Defining Health Literacy 45
Literacy: Defining Terms 45
Reality Bytes 46
The Evolving Field of Health Literacy 49
A Multidimensional Model of Health Literacy 55
Wrapping Up 67
Exercises 67
4. Literacy at Work 69
How Language Works 69
Reading 75
Spoken Language 82
Implications for Spoken and Written Health Messages 90
Wrapping Up 91
Exercises 91
5. The Traditional Mass Media 93
Introduction to Mass Media 94
Media Content: Challenges and Opportunities to Advance Health Literacy 103
Wrapping Up 115
Exercises 115
6. Health Literacy and the Internet 117
Internet Use in Health Care 118
Potential Disadvantages and Barriers to the Internet for Conveying Health-Related Information 127
Wrapping Up 136
Exercises 136
7. Baby Basics: A Prenatal Program Focusing on Developing Health Literacy 141
Healthy Beginnings: Infant and Maternal Health 142
The Baby Basics Book and Program 146
The Baby Basics Program Model 159
Wrapping Up 162
Exercises 163
8. Anthrax: A Missed Opportunity to Advance Health Literacy 165
The American Public Reacts 170
The U.S. Postal Service Postcard: A Mixed Success 172
Seeking Anthrax Answers on the Internet 175
Scientific Uncertainty: A Consistent Challenge 177
Wrapping Up 180
Exercises 182
9. Genomics and Health Literacy 183
Why Genomics? 183
Understanding and Misunderstanding Genomics: A Review 186
Wrapping Up 203
Exercises 203
10. Highlighting the Role of Civic Literacy: The Massachusetts Tobacco Control Program 205
Smoking and Health: The Threat 205
Smoking and Health Literacy 207
Massachusetts Tobacco Control Program 207
Wrapping Up 220
Exercises 220
11. Highlighting the Role of Cultural Literacy, Part 1: The Changing Face of HIV/AIDS 223
HIV/AIDS in the United States 225
The Public Dialogue 227
The Conflict in Communicating About HIV/AIDS 228
Community Planning: The San Francisco AIDS Foundation 236
Wrapping Up 240
Exercises 241
12. Highlighting the Role of Cultural Literacy, Part 2: Diabetes and Native Americans 243
How to Be Culturally Relevant 244
Diabetes and Native Americans: An Epidemic of Culture 245
The Role of Culture in Diabetes Prevention and Care 248
The Sioux San Hospital Diabetes Program 250
Listening to the Community 257
Wrapping Up 260
Exercises 261
13. Program Evaluation: World Education's Breast and Cervical Cancer Project 263
Adult Basic Education and Health Literacy 264
Targeting Breast and Cervical Cancer 266
What Is Evaluation? 271
HEAL:BCC Implementation and Evaluation 273
Lessons Learned from the Evaluation 283
Wrapping Up 284
Exercises 285
14. Guidelines for Advancing Health Literacy 287
Guideline 1: General 288
Guideline 2: Vocabulary 291
Guideline 3: Sentences 293
Guideline 4: Text Structure 299
Guideline 5: Giving Instructions 302
Guideline 6: Field Testing 303
Guideline 7: Spoken Language 305
Guideline 8: Language Translation 306
Guideline 9: Web Design 309
Guideline 10: Graphics and Layout of Print Materials 310
Guideline 11: Media 311
References 315
Name Index 341
Subject Index 349
Preface xv
The Authors xxiii
1. Health Literacy: Why Is It a Public Health Issue? 1
Definitions of Key Terms 4
Medical Information 6
The Relationship Between Health and Literacy 10
Characteristics of People as Language Users 16
Wrapping Up 18
Exercises 18
2. Advancing Health Literacy: Getting Here from There 21
Historical Considerations 21
A Brief History: How Did We Get to Health Literacy? 23
Early Public Health Promotion and Education 27
Social Movements and Advocacy in the 1960s and 1970s 34
Informed Consumer Decision Making and Community Collaboration in the 1980s and 1990s 35
The 21st Century 38
Wrapping Up 43
Exercises 43
3. Defining Health Literacy 45
Literacy: Defining Terms 45
Reality Bytes 46
The Evolving Field of Health Literacy 49
A Multidimensional Model of Health Literacy 55
Wrapping Up 67
Exercises 67
4. Literacy at Work 69
How Language Works 69
Reading 75
Spoken Language 82
Implications for Spoken and Written Health Messages 90
Wrapping Up 91
Exercises 91
5. The Traditional Mass Media 93
Introduction to Mass Media 94
Media Content: Challenges and Opportunities to Advance Health Literacy 103
Wrapping Up 115
Exercises 115
6. Health Literacy and the Internet 117
Internet Use in Health Care 118
Potential Disadvantages and Barriers to the Internet for Conveying Health-Related Information 127
Wrapping Up 136
Exercises 136
7. Baby Basics: A Prenatal Program Focusing on Developing Health Literacy 141
Healthy Beginnings: Infant and Maternal Health 142
The Baby Basics Book and Program 146
The Baby Basics Program Model 159
Wrapping Up 162
Exercises 163
8. Anthrax: A Missed Opportunity to Advance Health Literacy 165
The American Public Reacts 170
The U.S. Postal Service Postcard: A Mixed Success 172
Seeking Anthrax Answers on the Internet 175
Scientific Uncertainty: A Consistent Challenge 177
Wrapping Up 180
Exercises 182
9. Genomics and Health Literacy 183
Why Genomics? 183
Understanding and Misunderstanding Genomics: A Review 186
Wrapping Up 203
Exercises 203
10. Highlighting the Role of Civic Literacy: The Massachusetts Tobacco Control Program 205
Smoking and Health: The Threat 205
Smoking and Health Literacy 207
Massachusetts Tobacco Control Program 207
Wrapping Up 220
Exercises 220
11. Highlighting the Role of Cultural Literacy, Part 1: The Changing Face of HIV/AIDS 223
HIV/AIDS in the United States 225
The Public Dialogue 227
The Conflict in Communicating About HIV/AIDS 228
Community Planning: The San Francisco AIDS Foundation 236
Wrapping Up 240
Exercises 241
12. Highlighting the Role of Cultural Literacy, Part 2: Diabetes and Native Americans 243
How to Be Culturally Relevant 244
Diabetes and Native Americans: An Epidemic of Culture 245
The Role of Culture in Diabetes Prevention and Care 248
The Sioux San Hospital Diabetes Program 250
Listening to the Community 257
Wrapping Up 260
Exercises 261
13. Program Evaluation: World Education's Breast and Cervical Cancer Project 263
Adult Basic Education and Health Literacy 264
Targeting Breast and Cervical Cancer 266
What Is Evaluation? 271
HEAL:BCC Implementation and Evaluation 273
Lessons Learned from the Evaluation 283
Wrapping Up 284
Exercises 285
14. Guidelines for Advancing Health Literacy 287
Guideline 1: General 288
Guideline 2: Vocabulary 291
Guideline 3: Sentences 293
Guideline 4: Text Structure 299
Guideline 5: Giving Instructions 302
Guideline 6: Field Testing 303
Guideline 7: Spoken Language 305
Guideline 8: Language Translation 306
Guideline 9: Web Design 309
Guideline 10: Graphics and Layout of Print Materials 310
Guideline 11: Media 311
References 315
Name Index 341
Subject Index 349