Impact of e-commerce on Consumers and Small Firms
Published on 28. September 2006
Book
Hardback
260 pages
978-0-7546-4416-3 (ISBN)
Description
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumer's online purchasing decisions.
More details
Language
English
Place of publication
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-7546-4416-3 (9780754644163)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Salvatore Zappala is based at the Faculty of Psychology of the University of Bologna, Italy, where he teaches Psychology of Economic Behaviour. Colin Gray is Professor of Enterprise Development at the Open University Business School, UK. He is also President of the Institute for Small Business and Entrepreneurship, and Trustee of the Small Enterprise Research Team.
Content
Introduction, Colin Gray and Salvatore Zappala; Impact of e-Commerce on Small Firms: Stage models of ICT adoption in small firms, Colin Gray; Social influence and diffusion of innovations in education, Carlo Tomasetto and Felice Carugati; Climate for innovation, attitudes to internet and ICT adoption in small firms, Salvatore Zappala and Guido Sarchielli; Changing leadership cultures in e-commerce service industry, Mikko Ruohonen; e-business and small firms in London, Jane Tebbutt; The value of internet forums to small rural businesses, Robert Mochrie, Laura Galloway and David Deakins; e-business and the work organization in craft enterprises, Sabine Wendt, Tatjana Grek and Lothar Lissner; Internet Marketing and Website Effectiveness: Internet marketing and the Portuguese marketplace, Rute Xavier and Francisco Costa Pereira; e-marketing adoption in organizations, Abdel Monim Shaltoni; World wide markets and the World Wide Web: problems and possibilities for small businesses, Heather Fulford; Website usability: cognitive versus activity theory approaches, Elvis Mazzoni; Impact of e-Commerce on Consumers: Consumption on the internet, Laura Sartori; Affective states, purchase intention and perceived risk in online shopping, Elfriede Penz and Erich M. Kirchler; Risk perception in online shopping, Marco G. Mariani and Salvatore Zappala; The fun side of the internet, Daniele Scarpi; Risk Perception as a motivational barrier for online purchasing, Annamaria S. de Rosa, Elena Bocci and Sara Saurini; Conclusions: common themes and future perspectives, Salvatore Zappala and Colin Gray; Index.