Total Global Strategy
International Edition
3rd Edition
Published on 14. October 2011
Book
Paperback/Softback
320 pages
978-0-13-237472-9 (ISBN)
Description
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies.
The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies.
The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 188 mm
Width: 231 mm
Thickness: 11 mm
Weight
420 gr
ISBN-13
978-0-13-237472-9 (9780132374729)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
10/2011
3rd Edition
Pearson
€80.46
Article exhausted; check for reprint
Content
Chapter 1: Understanding Global Strategy Chapter 2: Diagnosing Industry Globalization Potential
Chapter 3: Building Global Market Participation
Chapter 4: Designing Global Products and Services
Chapter 5: Locating Global Activities
Chapter 6: Creating Global Marketing
Chapter 7: Making Global Competitive Moves
Chapter 8: Building the Global Organization
Chapter 9: Regional Strategy
Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus
Chapter 11: Conducting a Global Strategy Analysis
Appendix: Worksheets for Evaluating Core Strategy
Chapter 3: Building Global Market Participation
Chapter 4: Designing Global Products and Services
Chapter 5: Locating Global Activities
Chapter 6: Creating Global Marketing
Chapter 7: Making Global Competitive Moves
Chapter 8: Building the Global Organization
Chapter 9: Regional Strategy
Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus
Chapter 11: Conducting a Global Strategy Analysis
Appendix: Worksheets for Evaluating Core Strategy