I is for Influence
The new science of persuasion
Published on 2. September 2011
Book
Paperback/Softback
320 pages
978-1-905744-65-7 (ISBN)
Description
'How to influence people without getting them drunk or flirting: brilliant' Venetia Thompson, bestselling author of Gross Misconduct
* How exactly can we use our body language to win friends and influence people?
* When can GBP1 be more persuasive than GBP50?
* Why does giving customers more choice make them less likely to make a purchase?
Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion.
I is for Influence not only reveals the secrets behind effortlessly winning trust and support; it will allow you to learn proven techniques for getting that promotion, winning that business contract or even finding your perfect match.
By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010).
'This book provides readers with the latest science on persuasion. A must read' Professor Cary L. Cooper, CBE, Professor of Psychology
* How exactly can we use our body language to win friends and influence people?
* When can GBP1 be more persuasive than GBP50?
* Why does giving customers more choice make them less likely to make a purchase?
Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion.
I is for Influence not only reveals the secrets behind effortlessly winning trust and support; it will allow you to learn proven techniques for getting that promotion, winning that business contract or even finding your perfect match.
By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010).
'This book provides readers with the latest science on persuasion. A must read' Professor Cary L. Cooper, CBE, Professor of Psychology
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Pan Macmillan
Target group
Interest Age: From 18 years
Product notice
Paperback (UK-trade)
Dimensions
Height: 203 mm
Width: 127 mm
Thickness: 19 mm
Weight
389 gr
ISBN-13
978-1-905744-65-7 (9781905744657)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2011
Macmillan
€13.49
Available for download
Person
Dr Rob Yeung is a chartered psychologist of the British Psychological Society. He has written more than 20 books including the 2008 bestseller Confidence: The art of getting whatever you want and The Extra One Per Cent: How small changes make exceptional people (Macmillan, 2010). He is regularly asked to comment in the media and has appeared on numerous TV shows as the psychologist 'talking head'.