Description
What happens when the worst happens?
Both David Yelland and Simon Lewis have been in the room when they've had to deal with exactly that. They have seen it all - from Simon's work in Downing Street during Gordon Brown's resignation and the reinvention of the royals' image, to David's time at the heart of the media landscape running The Sun national newspaper during its peak readership.
When It Hits the Fan is the first time that they've put all their knowledge into a playbook of golden rules for what to do when the worst happens, from lifetimes in the spin cycle. Packed with sage advice from their own experiences and behind-the-scenes stories from the messiest PR disasters they've been airlifted in to fix, they lift the bonnet on the PR engine that drives our media landscape today and dissect the most disastrous PR fails that the world has seen.
This is the book for anyone who wants to really know what happens when PR disaster strikes, and how to thrive in an environment ready to pounce.
Both David Yelland and Simon Lewis have been in the room when they've had to deal with exactly that. They have seen it all - from Simon's work in Downing Street during Gordon Brown's resignation and the reinvention of the royals' image, to David's time at the heart of the media landscape running The Sun national newspaper during its peak readership.
When It Hits the Fan is the first time that they've put all their knowledge into a playbook of golden rules for what to do when the worst happens, from lifetimes in the spin cycle. Packed with sage advice from their own experiences and behind-the-scenes stories from the messiest PR disasters they've been airlifted in to fix, they lift the bonnet on the PR engine that drives our media landscape today and dissect the most disastrous PR fails that the world has seen.
This is the book for anyone who wants to really know what happens when PR disaster strikes, and how to thrive in an environment ready to pounce.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Ebury Publishing
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 240 mm
Width: 156 mm
Thickness: 40 mm
Weight
750 gr
ISBN-13
978-1-78594-970-8 (9781785949708)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
David Yelland (Author)
David Yelland is the former editor of The Sun, which he led during its peak readership of 10m people in 1998-2003. He founded Kitchen Table Partners, a specialist public relations and communications agency in London and presents BBC's When It Hits The Fan podcast with Simon Lewis.
Simon Lewis (Author)
Simon Lewis is credited with reinventing the Royals' public image as the Queen's first press secretary in 1998. He then became the Downing Street Director of Communications from 2009 where he worked with Labour prime minister Gordon Brown. He was awarded an OBE in 2014, and presents BBC's When It Hits The Fan podcast with David Yelland.
David Yelland is the former editor of The Sun, which he led during its peak readership of 10m people in 1998-2003. He founded Kitchen Table Partners, a specialist public relations and communications agency in London and presents BBC's When It Hits The Fan podcast with Simon Lewis.
Simon Lewis (Author)
Simon Lewis is credited with reinventing the Royals' public image as the Queen's first press secretary in 1998. He then became the Downing Street Director of Communications from 2009 where he worked with Labour prime minister Gordon Brown. He was awarded an OBE in 2014, and presents BBC's When It Hits The Fan podcast with David Yelland.