Risk-taking Behaviour

Risk is pervasive and seemingly inescapable in contemporary life. This study examines the psychological foundations and ramifications of this activity. A major feature of the book is its comprehensive coverage of ideas from multiple perspectives - within psychology itself as well as economics, medicine and decision analysis - and its integration of them. The book offers detailed insights into fundamental risk concepts; discoveries about risk-taking in group settings; models and evidence about practices that affect individuals' susceptibility to health threats; recommendations on how personnel training as well as product, architectural and organizational design can encourage appropriate risk-taking; and future research directions.