Understanding & Profiting from Intellectual Property
A Guide for Practitioners & Analysts
Published in 2008
Book
Hardback
272 pages
978-1-4039-9172-0 (ISBN)
Description
As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding and
Profiting from Intellectual Property offers a guide on how to profit from IP , particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally.
Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.
Contents:
1: Understanding and Profiting from IP: A Beginning
PART I: INTELLECTUAL PROPERTY FUNDAMENTALS
2 Intellectual Property Theories
3: Intellectual Property Systems
PART II: INTELLECTUAL PROPERTY ENVIRONMENTS
4: The Effects of Intellectual Property on Political Economy
5: The Effects of Political Economy on Intellectual Property
6: The Effects of Culture on Intellectual Property
PART III: INTELLECTUAL PROPERTY MANAGEMENT
7: Managing Intellectual Property Assets 8: Valuing Intellectual Property
PART IV: INTELLECTUAL PROPERTY STRATEGIES
9: Commercialising Intellectual Property Internationally
10: Licensing and Contracting Intellectual Property Internationally
11: Global Piracy and Strategic Responses
12: Understanding and Profiting from IP: New Beginnings
Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.
Contents:
1: Understanding and Profiting from IP: A Beginning
PART I: INTELLECTUAL PROPERTY FUNDAMENTALS
2 Intellectual Property Theories
3: Intellectual Property Systems
PART II: INTELLECTUAL PROPERTY ENVIRONMENTS
4: The Effects of Intellectual Property on Political Economy
5: The Effects of Political Economy on Intellectual Property
6: The Effects of Culture on Intellectual Property
PART III: INTELLECTUAL PROPERTY MANAGEMENT
7: Managing Intellectual Property Assets 8: Valuing Intellectual Property
PART IV: INTELLECTUAL PROPERTY STRATEGIES
9: Commercialising Intellectual Property Internationally
10: Licensing and Contracting Intellectual Property Internationally
11: Global Piracy and Strategic Responses
12: Understanding and Profiting from IP: New Beginnings
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Book
12/2012
2nd Edition
Palgrave Macmillan
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Additional editions
D. Yang
Understanding and Profiting from Intellectual Property
A guide for Practitioners and Analysts
E-Book
04/2008
Palgrave Macmillan
€53.49
Available for download
D. Yang
Understanding and Profiting from Intellectual Property
A guide for Practitioners and Analysts
Book
04/2008
Palgrave Macmillan
€53.49
Shipment within 15-20 days
Persons
DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.
Content
1: Understanding and Profiting from IP: A Beginning
PART I: INTELLECTUAL PROPERTY FUNDAMENTALS
2 Intellectual Property Theories
3: Intellectual Property Systems
PART II: INTELLECTUAL PROPERTY ENVIRONMENTS
4: The Effects of Intellectual Property on Political Economy
5: The Effects of Political Economy on Intellectual Property
6: The Effects of Culture on Intellectual Property
PART III: INTELLECTUAL PROPERTY MANAGEMENT
7: Managing Intellectual Property Assets
8: Valuing Intellectual Property
PART IV: INTELLECTUAL PROPERTY STRATEGIES
9: Commercialising Intellectual Property Internationally
10: Licensing and Contracting Intellectual Property Internationally
11: Global Piracy and Strategic Responses
12: Understanding and Profiting from IP: New Beginnings
PART I: INTELLECTUAL PROPERTY FUNDAMENTALS
2 Intellectual Property Theories
3: Intellectual Property Systems
PART II: INTELLECTUAL PROPERTY ENVIRONMENTS
4: The Effects of Intellectual Property on Political Economy
5: The Effects of Political Economy on Intellectual Property
6: The Effects of Culture on Intellectual Property
PART III: INTELLECTUAL PROPERTY MANAGEMENT
7: Managing Intellectual Property Assets
8: Valuing Intellectual Property
PART IV: INTELLECTUAL PROPERTY STRATEGIES
9: Commercialising Intellectual Property Internationally
10: Licensing and Contracting Intellectual Property Internationally
11: Global Piracy and Strategic Responses
12: Understanding and Profiting from IP: New Beginnings