Framing Politics

"Britain Deserves Better"; "New Labour, New Danger"; "Labour isn't Working": election posters are the most direct form of political appeal. Posters have also been an ever-present feature of all general elections fought since the beginning of the 20th century and remain an important aspect of modern campaigning. This book contains over 500 full colour illustrations, gathering together hundreds of posters since the beginning of the 20th century. Brought together for the first time, these posters create a visual record of a century in politics. Arranged around the themes of economics, personality, gender, national identity, class and negative campaigning, the posters illustrate that while political advertising has become increasingly sophisticated it continues to appeal to the same basic instincts and responds to the same issues.