Strategic Management
Concepts
4th Edition
Published on 22. December 1997
Book
Paperback/Softback
352 pages
978-0-13-631623-7 (ISBN)
Description
Created primarily for an undergraduate course in Strategic Management.
Offering the same comprehensive, cutting-edge coverage found in the core text. Strategic Management: Concepts, Fourth Edition is ideal for instructors who prefer to use a separate casebook or their own cases. Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.
Offering the same comprehensive, cutting-edge coverage found in the core text. Strategic Management: Concepts, Fourth Edition is ideal for instructors who prefer to use a separate casebook or their own cases. Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 254 mm
Width: 204 mm
Thickness: 13 mm
Weight
612 gr
ISBN-13
978-0-13-631623-7 (9780136316237)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
01/1996
Pearson Education (US)
€30.94
Article exhausted; check for reprint
Content
I. THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT.
1. Introduction to Strategic Management.
2. External Environmental Opportunities and Threats.
3. The Internal Environment: The Firm's Resources, Organizational Mission, and Goals.
4. Corporate-Level Strategies.
5. Corporate Portfolio Management and Related Issues.
6. Business Unit Strategies.
7. Functional Strategies.
8. Strategy Implementation: Organizational Structure.
9. Strategy Implementation: Leadership, Power, and Organizational Culture.
10. Strategic Control Process and Performance.
11. Strategic Management and the World Marketplace.
12. Strategic Management in Not-for-Profit Organizations.
1. Introduction to Strategic Management.
2. External Environmental Opportunities and Threats.
3. The Internal Environment: The Firm's Resources, Organizational Mission, and Goals.
4. Corporate-Level Strategies.
5. Corporate Portfolio Management and Related Issues.
6. Business Unit Strategies.
7. Functional Strategies.
8. Strategy Implementation: Organizational Structure.
9. Strategy Implementation: Leadership, Power, and Organizational Culture.
10. Strategic Control Process and Performance.
11. Strategic Management and the World Marketplace.
12. Strategic Management in Not-for-Profit Organizations.