Marketing Financial Services
2nd Edition
Published on 18. August 2016
Book
Hardback
420 pages
978-1-138-15003-4 (ISBN)
Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Reviews / Votes
`For those whose main interest is financial product marketing, MARKETING FINANCIAL SERVICES is excellent. It is aimed particularly at students taking a CIM or CIB course, but deserves a wider audience altogether.' PUBLIC RELATIONSMore details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 246 mm
Width: 189 mm
Weight
453 gr
ISBN-13
978-1-138-15003-4 (9781138150034)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Mike Wright | Trevor Watkins | Christine Ennew
Marketing Financial Services
E-Book
02/2010
2nd Edition
Routledge
€86.99
Available for download
Mike Wright | Trevor Watkins | Christine Ennew
Marketing Financial Services
E-Book
02/2010
2nd Edition
Routledge
€86.99
Available for download
Mike Wright | Trevor Watkins | Christine Ennew
Marketing Financial Services
Edited by CHRISTINE ENNEW
Book
10/1995
2nd Edition
Butterworth-Heinemann
€94.90
Shipment within 15-20 days
Persons
Christine Ennew, Trevor Watkins, Mike Wright
Content
The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington)