
Quantitative Research Methods for Communication
A Hands-On Approach
Oxford University Press Inc
2nd Edition
Published on 13. November 2012
Book
Paperback/Softback
608 pages
978-0-19-993180-4 (ISBN)
Description
Quantitative Research Methods for Communication: A Hands-On Approach, Second Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.
More details
Edition
2nd edition
Language
English
Place of publication
New York
United States
Target group
College/higher education
Illustrations
Figures; Illustrations, black and white
Weight
1122 gr
ISBN-13
978-0-19-993180-4 (9780199931804)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
1. An Introduction to Communication Research 2. Empirical Research 3. Research Ethics 4. Searching for Previous Research and APA Style 5. Research Structure and Literature Reviews 6. Variables 7. Descriptive Statistics 8. Measurement 9. Reliability and Validity 10. Survey Research 11. Content Analysis 12. Experimental Design 13. Sampling Methods 14. Hypothesis Testing 15. Chi-Square Test of Independence 16. Independent Samples t-Tests 17. One-Way Analysis of Variance (ANOVA) 18. Correlation 19. Regression 20. Advanced Statistical Procedures 21. Presenting Research