Quantitative Research Methods for Communication
A Hands-on Approach
Published on 23. January 2008
Book
Paperback/Softback
512 pages
978-0-19-533747-1 (ISBN)
Description
This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.
More details
Language
English
Place of publication
New York
United States
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 252 mm
Width: 202 mm
Thickness: 25 mm
Weight
1086 gr
ISBN-13
978-0-19-533747-1 (9780195337471)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
1. An Introduction to Communication Research; 2. Empirical Research; 3. Research Ethics; 4. Finding Previous Research and APA Style; 5. Research Structure and Literature Reviews; 6. Variables; 7. Communication Variables; 8. Descriptive Statistics; 9. Measurement; 10. Reliability and Validity; 11. Survey Research; 12. Content Analysis; 13. Experimental Design; 14. Sampling Methods; 15. hypothesis Testing; 16. Chi-Square; 17. Students t-Test; 18. One-way Analysis of Variance; 19. Correlations; 20. Regressions; 21. Introduction to Advanced Statistical Tools; 22. Presenting Research; APPENDIX A: QUALITATIVE/CRITICAL RESEARCH ADVANCED STATISTICAL TOOLS; APPENDIX B: TEXTBOOK QUESTIONNAIRE; APPENDIX C: RELIABILITY AND VALIDITY CASE STUDY