Do Something Different
Proven Marketing Techniques to Transform Your Business
Published on 5. May 2005
Book
Paperback/Softback
240 pages
978-0-7535-0993-7 (ISBN)
Description
Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
Reviews / Votes
"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Ebury Publishing
Target group
Professional and scholarly
Illustrations
None
Dimensions
Height: 210 mm
Width: 125 mm
Thickness: 14 mm
Weight
301 gr
ISBN-13
978-0-7535-0993-7 (9780753509937)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Jurgen Wolff publishes Brainstorm, a newsletter focusing on creativity in business, and teaches creativity at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books. The Centre for Small and Medium Sized Enterprises at Warwick Business School one of the world's leading teaching and research institutions in the field of business and management, has internationally acclaimed expertise in the field of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.