Disinformation Attacks On Businesses
Description
Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today's high-risk information environment.
More details
Person
Uwe Wolff is a communications consultant for strategic legal and crisis communications. He is CEO of NAÏMA Strategic Legal Services GmbH in Berlin, the first agency in Europe to specialise entirely in litigation PR. Wolff is the author of the books 'Im Namen der Öffentlichkeit' and 'Medienarbeit für Anwälte' (both Springer Gabler) and one of the three directors of the Crisis and Litigation Communicators' Alliance (CLCA) based in London.
Content
Part 1: The Rise of the Information Warriors.- Chapter 1. The Hazim Nada Case.- Chapter 2. The Impacts Draw Closer.- Chapter 3. How Words Can Ignite the World.- Chapter 4. Terminology - How Do We Define the Definitions?.- Chapter 5. 'Why Is Disinformation Effective?.- Chapter 6. Crisis of Confidence in Traditional Media - An Accelerant for Disinformation.- Chapter 7. Media Prankster Joey Skaggs: The Journalist Catcher.- Part II: Disinformation-From the Political Sphere into the Economy.- Chapter 8. Disinformation Attacks on Companies: "A clear and present danger".- Chapter 9. The Perpetrators and Their Motives.- Chapter 10. Vulnerable Business Areas .- Chapter 11. Tools and Tactics - Mechanisms of Attacks.- Part 3: Defense and Response.- Chapter 12. Defense - The Search for Time and Space.- Chapter 13. Preparation, Countermeasures, Defense Strategies.- Chapter 14. The Role of Lawyers in Countering Disinformation Attacks.- Chapter 15. Where Are We Headed? From Biobots, AI, Deepfakes and a Negotiable Reality.- Chapter 16. The Power of Influencers in Attack and Defense.- Chapter 17. Opinions vs. Facts: Communication in the Realm of Post-Truth and Post-Reality.