Management: The Basics
1st Edition
Published on 27. May 2004
Book
Paperback/Softback
224 pages
978-0-415-32018-4 (ISBN)
Description
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:
* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.
This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.
This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 198 mm
Width: 129 mm
Weight
204 gr
ISBN-13
978-0-415-32018-4 (9780415320184)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
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Morgen Witzel
Management: The Basics
Book
05/2004
1st Edition
Routledge
€43.51
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Person
Morgen Witzel is Honorary Senior Fellow at the School of Business and Economics, University of Exeter, and editor in chief of Corporate Finance Review. He has lectured and written on many topics in business and management, including business in China, virtual organizations and management history. He has written nine books and over 300 articles and essays for journals including the Financial Times, The Smart Manager and European Business Forum. His works include the Biographical Dictionary of Management (Thoemmes Press, 2001), Builders and Dreamers: The Making and Meaning of Management (FT-Prentice Hall, 2001), Managing in Virtual Organizations (Thomson Learning, 2003) and Singular and Different: Business in China, Past, Present andFuture (Palgrave Macmillan 2004).
Content
1. Introduction 2. Strategy 3. Organization 4. Human Resources 5. Marketing 6. Production 7. Finance 8. Knowledge 9. Culture 10. The Manager