
Authority Marketing
Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant
Forbes Books (Publisher)
Will be published approx. on 14. June 2018
Book
Hardback
168 pages
978-1-946633-13-2 (ISBN)
Description
Learn how to use Authority Marketing (R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!
Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?
One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before?
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority.
In this book you will learn: * What Authority Marketing is and how to use it to grow your business * The Pillars of Authority Marketing * How others have used Authority Marketing to create unimaginable success * Why thought leadership is your most important secret weapon
Authority Marketing isn't about ego or attention-it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?
One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before?
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority.
In this book you will learn: * What Authority Marketing is and how to use it to grow your business * The Pillars of Authority Marketing * How others have used Authority Marketing to create unimaginable success * Why thought leadership is your most important secret weapon
Authority Marketing isn't about ego or attention-it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
More details
Language
English
Place of publication
United States
Publishing group
Advantage Media Group
Product notice
Cloth over boards
Dimensions
Height: 237 mm
Width: 159 mm
Thickness: 22 mm
Weight
431 gr
ISBN-13
978-1-946633-13-2 (9781946633132)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Adam D. Witty | Rusty Shelton
Authority Marketing
Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant
E-Book
05/2018
Simon + Schuster LLC
€9.88
Available for download
Persons
ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor's Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.
RUSTY SHELTON is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He has focused his career on helping leaders build thought leadership, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to Forbes. He is the founder and chairman of Zilker Media, the senior marketing strategist at Forbes Books, and a proud member of EO.
RUSTY SHELTON is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He has focused his career on helping leaders build thought leadership, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to Forbes. He is the founder and chairman of Zilker Media, the senior marketing strategist at Forbes Books, and a proud member of EO.
Content
Foreword by Steve Forbes Preface THE BIG IDEA What Is Authority Marketing? The Three Eras of Authority Marketing The Case for Authority Marketing PART II BUILDING YOUR BLUEPRINT: THE FOUNDATIONS, PILLARS, AND OUTCOMES OF AUTHORITY MARKETING The Foundation of Authority You Can't Spell Authority without Author The Pillars of Authority Branding and Omnipresence Content Marketing PR & Media Speaking The Outcomes of Authority Lead Generation Sales Conversion Retention / Referrals IMPLEMENTING YOUR AUTHORITY MARKETING BLUEPRINT Beginning with the End in Mind Happiness and Authority Marketing The Power of Authority Marketing by Dan Kennedy About the Authors