
Multidimensional Decision Behavior in Air Transport
Dike Verlag Zürich
1st Edition
Published on 2. November 2016
Book
126 pages
978-3-03751-849-6 (ISBN)
Description
Air transport customers do not always behave economically rational, when making their transport decisions. Irrational decision making by customers implies that economically driven models do not explain consumer choice precisely. They miss out on soft decision factors, which are difficult to quantitatively measure and may make up to half of a decision models variables. Customers are in search of well-being when they travel. This is especially the case for Swiss travellers buying annual general tickets on first class with ground transport or for business class travellers of airlines. The buying decision process is influenced by reasonable, economically irrational decision factors such as well-being, recreation, flexibility and freedom, etc. Economy and "second" class travellers have become more rational decision makers over time focusing mainly on price and ancillary costs of their consumption. They focus on the basic transport service as the product and maximize their personal utility.
More details
Series
10
Language
English
Place of publication
Zürich/St. Gallen;;;;;
Switzerland
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 26 cm
Width: 16 cm
Thickness: 10 mm
Weight
293 gr
ISBN-13
978-3-03751-849-6 (9783037518496)
Schweitzer Classification