Strategic Planning
How to Deliver Maximum Value through Effective Business Strategy
1st Edition
Published on 3. May 2008
Book
Hardback
192 pages
978-0-7494-5233-9 (ISBN)
Description
Strategic Planning is a comprehensive new title, offering practical information on how to develop and implement successful, revenue-generating strategies within your business. In addition to this, the book serves to provide ideas and guidance for producing strategic business plans for your company.
Strategic Planning explores the thinking surrounding strategy, and explains concepts such as value based management, the strategic environment, strategies to suit products, establishing strategic strength and gaining competitive advantage. This thorough guide then goes on to demonstrate how to implement and evaluate strategy, how to manage your team and how to manage future risks to your business.
Including key questions, pro-active workshops, useful tips and further reading, Strategic Planning is an essential guidebook, whether you are looking for advice about factors to consider when putting together a business plan - or whether you are responsible for the overall strategic direction of the business.
Strategic Planning explores the thinking surrounding strategy, and explains concepts such as value based management, the strategic environment, strategies to suit products, establishing strategic strength and gaining competitive advantage. This thorough guide then goes on to demonstrate how to implement and evaluate strategy, how to manage your team and how to manage future risks to your business.
Including key questions, pro-active workshops, useful tips and further reading, Strategic Planning is an essential guidebook, whether you are looking for advice about factors to consider when putting together a business plan - or whether you are responsible for the overall strategic direction of the business.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Cloth over boards
Dimensions
Height: 239 mm
Width: 164 mm
Thickness: 16 mm
Weight
437 gr
ISBN-13
978-0-7494-5233-9 (9780749452339)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Professor Robert G. Wittmann is Professor of Innovation Management at Ingolstadt University of Applied Sciences and partner in ADDventure Consulting GmbH, working with clients such as Audi, Metro, Siemens and Thyssen-Krupp.
Dr. Matthias P. Reuter is Head of Strategy, Marketing and Sales in Siemens AG's Training and Education Division.
Dr. Matthias P. Reuter is Head of Strategy, Marketing and Sales in Siemens AG's Training and Education Division.
Content
Chapter - 01: The entire model - An integrated understanding of strategy;
Chapter - 02: Value based management - Creating a successful organization;
Chapter - 03: Environment and positioning - Identifying opportunities and risks;
Chapter - 04: Offer and marketing - Focusing customer advantage;
Chapter - 05: Knowledge and competences - Establishing strategic strength;
Chapter - 06: Value chain and organization - Delivering competitive advantages;
Chapter - 07: Measures and controlling - Managing implementation;
Chapter - 08: Leadership and mobilizing - Winning over employees;
Chapter - 09: Finance and evaluation - Measuring the value of strategy;
Chapter - 10: Opportunities and risks - Managing uncertainty;
Chapter - 11: Conclusion - Keeping the essentials in focus
Chapter - 02: Value based management - Creating a successful organization;
Chapter - 03: Environment and positioning - Identifying opportunities and risks;
Chapter - 04: Offer and marketing - Focusing customer advantage;
Chapter - 05: Knowledge and competences - Establishing strategic strength;
Chapter - 06: Value chain and organization - Delivering competitive advantages;
Chapter - 07: Measures and controlling - Managing implementation;
Chapter - 08: Leadership and mobilizing - Winning over employees;
Chapter - 09: Finance and evaluation - Measuring the value of strategy;
Chapter - 10: Opportunities and risks - Managing uncertainty;
Chapter - 11: Conclusion - Keeping the essentials in focus