Spinning the Web
A Handbook for Public Relations on the Internet
Published on 10. June 2002
Book
Paperback/Softback
233 pages
978-0-321-07713-4 (ISBN)
Description
Spinning the Web is a unique and exciting new guide to public relations strategies and solutions that utilize the Internet. Exploring the connections between public relations and communication technology, this practical book answers technical and strategic questions any practicing or future public relations professional has about using the Internet to achieve public relations goals.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Weight
331 gr
ISBN-13
978-0-321-07713-4 (9780321077134)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
1. Overview of Communications Technologies.
2. Overview of Public Relations.
3. Overview of Computer-Mediated Communication.
4. Research.
5. Planning.
6. Execution.
7. Evaluation.
8. Special Uses of the Internet.
9. Caveats & Constraints.
Appendix: Beginning HTML Tags.
Glossary.
Index.
2. Overview of Public Relations.
3. Overview of Computer-Mediated Communication.
4. Research.
5. Planning.
6. Execution.
7. Evaluation.
8. Special Uses of the Internet.
9. Caveats & Constraints.
Appendix: Beginning HTML Tags.
Glossary.
Index.