CIM Coursebook Marketing Fundamentals 07/08
07/08 Edition
1st Edition
Will be published approx. on 26. June 2007
Book
Paperback/Softback
404 pages
978-0-7506-8546-7 (ISBN)
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Reviews / Votes
"BH CIM Coursebooks are an important learning aid and add value to the delivery our marketing qualifications programmes . they are key to the success for both assignment and exam-based cutrses, offering a logical and clearly defined structure and content" Pat Mani, CIMMore details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional Practice & Development
Dimensions
Height: 297 mm
Width: 210 mm
Weight
453 gr
ISBN-13
978-0-7506-8546-7 (9780750685467)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Frank Withey | Geoff Lancaster
CIM Coursebook Marketing Fundamentals 07/08
Book
11/2017
1st Edition
Routledge
€282.26
Shipment within 10-20 days
Frank Withey | Geoff Lancaster
CIM Coursebook Marketing Fundamentals 07/08
E-Book
05/2013
1st Edition
Routledge
€45.99
Available for download
Frank Withey | Geoff Lancaster
CIM Coursebook Marketing Fundamentals 07/08
E-Book
05/2013
1st Edition
Routledge
€45.99
Available for download
Persons
Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.
Content
Preface; The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The marketing mix: service and customer care; Marketing in context; Appendices - Guidance on exam preparation; Assignment-based assessment; Answers and debriefings; Examination papers and examiners' reports: December 2005 and June 2006; Curriculum information and reading list; Index.