
Building A World Class Service Organization (Assessment Tool)
Jochen Wirtz(Author)
World Scientific Publishing Co Inc (USA)
Published on 31. December 2017
Book
Paperback/Softback
34 pages
978-1-944659-45-5 (ISBN)
Description
Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.
More details
Series
Language
English
Place of publication
River Edge
United States
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 2 mm
Weight
67 gr
ISBN-13
978-1-944659-45-5 (9781944659455)
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Schweitzer Classification