
Balancing Capacity And Demand In Service Operations
Jochen Wirtz(Author)
World Scientific Publishing Co Inc (USA)
Published on 31. October 2017
Book
Paperback/Softback
55 pages
978-1-944659-27-1 (ISBN)
Description
Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
More details
Series
Language
English
Place of publication
River Edge
United States
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 3 mm
Weight
97 gr
ISBN-13
978-1-944659-27-1 (9781944659271)
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Schweitzer Classification