Open Up

Open Up aims to address how we're evolving from a world of cathedrals (a world of scarcity) to a world ruled by the creative bazaar (a world of abundance). There's no place this shift is more evident than in advertising, where a new model of marketing is emerging. It no longer tries to control the brand but recognizes that a brand exists in the collective consciousness of the broader culture. Guidance and inspiration go much further than command and control. Some brave brands and agencies have begun to knock down their marketing and advertising walls and explore the world of abundance. They are discovering that there are many ways to do it ? and in Open Up, they share their discoveries. This is the beginning of a dialogue with the most important minds in the advertising and marketing business. And it's a conversation in which the whole world can participate.