Mass Media Research
An Introduction
Published on 1. July 2009
Book
Paperback/Softback
512 pages
978-1-4390-4836-8 (ISBN)
Description
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
More details
Edition
International ed of 8th revised ed
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 188 mm
Thickness: 23 mm
Weight
704 gr
ISBN-13
978-1-4390-4836-8 (9781439048368)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Preface. Part I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. Part II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. Part III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. Part IV: RESEARCH APPLICATIONS. 13. Research in the Print Media. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations. 17. Mass Media Research and the Internet. Appendix Tables. Glossary. Name Index. Subject Index.