Strategic Marketing Management: Tutor Resource Pack
Published on 12. October 1994
Book
Mixed media product
978-0-7506-2280-6 (ISBN)
Description
This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers, and key terms.
This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers, and key terms.
This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers, and key terms.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Professional and scholarly
Weight
1273 gr
ISBN-13
978-0-7506-2280-6 (9780750622806)
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Schweitzer Classification
Persons
Content
260 OHP masters; case studies; model answers; key terms; teaching suggestions; revision questions; student exercises