Race, Multiculturalism, and the Media
From Mass to Class Communication
SAGE Publications Inc (Publisher)
2nd Edition
Published on 21. September 1995
Book
Paperback/Softback
296 pages
978-0-8039-4629-3 (ISBN)
Article exhausted; check for reprint
Description
This updated edition of the innovative book Minorities and the Media sheds new light on the historical relationship between the four largest racial groups and the mainstream media in the United States. Focusing on Hispanics, African Americans, Native Americans and Asian Americans, the book illustrates that while the term `minority' is no longer accurate in many cases, inequities among the four groups persist, and that the notion of `mass' media has now diversified into media which are targeted at specific, often racially defined, audiences. Through an examination of cinema, television, radio, newspapers, magazines, advertising and a new chapter on public relations, the book demonstrates how the four groups are represented by the various media.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 229 mm
Width: 152 mm
ISBN-13
978-0-8039-4629-3 (9780803946293)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Clint C. Wilson | Felix Gutierrez | Lena M. Chao
Racism, Sexism, and the Media
The Rise of Class Communication in Multicultural America
Book
10/2003
3rd Edition
SAGE Publications Inc
€53.50
Article exhausted; check for reprint
Persons
Clint C. Wilson II, EdD is professor of Journalism at the Howard University School of Communications and graduate professor in its Graduate School of Arts and Sciences. A recipient of the Honor Medal for Distinguished Service in Journalism from the University of Missouri, Wilson has published scholarly work on the relationship between people of color and mainstream general circulation media in Journalism Educator, Columbia Journalism Review, Quill, and Change. His professional journalism career includes work for various news media organizations, including the Associated Press, Los Angeles Times, The Washington Post, St. Petersburg Times, USA Today.com and the Los Angeles Sentinel.
Felix F. Gutierrez, PhD, is professor of Journalism and Communication in the Annenberg School for Communication and Journalism and professor of American Studies and Ethnicity in the Dana and David Dornsife College of Letters, Arts and Sciences at the University of Southern California. A former senior vice president of the Newseum and Freedom Forum, his publication credits include five books and more than 50 articles or book chapters on diversity and the media. He received the 2011 Lionel C. Barrow Jr. Award for Distinguished Achievement in Diversity Research and Education of the Association for Education in Journalism and Mass Communication. The National Association of Hispanic Journalists named him the "Padrino (Godfather) of Hispanic Journalists" in 1995 and inducted him into its Hall of Fame in 2002.
Felix F. Gutierrez, PhD, is professor of Journalism and Communication in the Annenberg School for Communication and Journalism and professor of American Studies and Ethnicity in the Dana and David Dornsife College of Letters, Arts and Sciences at the University of Southern California. A former senior vice president of the Newseum and Freedom Forum, his publication credits include five books and more than 50 articles or book chapters on diversity and the media. He received the 2011 Lionel C. Barrow Jr. Award for Distinguished Achievement in Diversity Research and Education of the Association for Education in Journalism and Mass Communication. The National Association of Hispanic Journalists named him the "Padrino (Godfather) of Hispanic Journalists" in 1995 and inducted him into its Hall of Fame in 2002.
Content
PART ONE: INTRODUCTION
Racial Diversity in the Land of Majority Rule
Communication Media and Society
PART TWO: ENTERTAINMENT MEDIA PORTRAYALS
From the Live Stage to Hollywood before World War II
Movies and TV from World War II to the Brink of a New Century
PART THREE: NONENTERTAINMENT MEDIA PORTRAYALS
Advertising
The Media's Not-So-Silent Partner
Public Relations
An Opportunity to Influence the Media
The Press
Adding Color to the News
PART FOUR: STRATEGIES FOR COPING
History
Journalism's Colorful Firsts
Access
Developing a Multicultural Workforce
Advocacy
Pressuring the Media to Change
PART FIVE: CONCLUSION
Class Communication in Multicultural America
Racial Diversity in the Land of Majority Rule
Communication Media and Society
PART TWO: ENTERTAINMENT MEDIA PORTRAYALS
From the Live Stage to Hollywood before World War II
Movies and TV from World War II to the Brink of a New Century
PART THREE: NONENTERTAINMENT MEDIA PORTRAYALS
Advertising
The Media's Not-So-Silent Partner
Public Relations
An Opportunity to Influence the Media
The Press
Adding Color to the News
PART FOUR: STRATEGIES FOR COPING
History
Journalism's Colorful Firsts
Access
Developing a Multicultural Workforce
Advocacy
Pressuring the Media to Change
PART FIVE: CONCLUSION
Class Communication in Multicultural America