Complicated Lives
Sophisticated Consumers, Intricate Lifestyles, Simple Solutions
Will be published approx. on 15. August 2003
Book
Hardback
260 pages
978-0-470-85701-4 (ISBN)
Description
No matter what your age or occupation, life is complicated. Cultural and commercial globalisation, a proliferation of new channels, the decline in deference to traditional institutions such as the church and family, and the rise of the 'anxiety society' have all contributed to the seemingly unmanageable range of choices that permeate our lives. Drawing on a 3-year project carried out with the Abbey National, this book is about such complexity and the challenges that it presents to companies and organisations seeking to be consumer-led. Exploring the issues themselves alongside a wide range of viable responses (from the development of choice-simplifying brands to radical new segmentation techniques), Michael Willmott and William Nelson illustrate why coming to terms with complexity is the first step on the road to future profitability - and the unique opportunities that are available to companies that can achieve it.
Reviews / Votes
". Complicated Lives points out, working time has.slightly decreased.But just about all of us feel we have less time." (Financial Times, 25 September 2003) ".an important new book." (Marketing Week, 4 September 2003) ".comflicting claims in the media is to blame for most of our anxiety." (Daily Express, 22 October 2003) ".In this fascinating book the authors lead us gently through the maze of complications." (Research Magazine, November 2003)More details
Product info
gebunden
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 237 mm
Width: 159 mm
Thickness: 24 mm
Weight
568 gr
ISBN-13
978-0-470-85701-4 (9780470857014)
Schweitzer Classification
Other editions
Additional editions
E-Book
02/2006
Wiley
€20.99
Available for download
Book
08/2005
Wiley
€19.00
Article not available at the moment
Persons
Michael Willmott is co-founder of the Future Foundation, a consumer think-tank that advises organisations on emerging customer needs. He has 25 years experience as a researcher, analyst and forecaster and is a regular writer, presenter and media commentator on social, economic, political and technological change and its implications for business, government and society. His book Citizen Brands, recently published by John Wiley and Sons, deals with the dynamics of the relationship between companies and society and the implications for branding.
William Nelson is Analysis Manager for nVision, the Future Foundation's online social and consumer trends and forecasting service. In recent years, he has managed research projects for a number of major clients including a three-year programme of research for retail bank Abbey National on the subject of life's complications. He is Editor of practioner papers for the Journal of Consumer Behaviour.
Content
Introduction.
1. It's a Complicated Life.
2. The New Individualism.
3. The Routeless Society.
4. Human Capital and the Network Society.
5. New Life Courses, New Challenges.
6. Technology and Complexity.
7. The Choice Explosion.
8. Regendering Life.
9. The Parenting Challenge.
10. The Anxiety Society.
11. Complicated Times.
12. Navigating a Complex World.
Notes.
Index.