7 Steps to Better Learning Engagement
Driving Business Results
Published on 26. March 2026
Book
Paperback/Softback
280 pages
978-1-960231-77-2 (ISBN)
Description
Motivate and Engage Learners to Drive Your Business Forward
Organizations that prioritize employee learning are best positioned to thrive in our rapidly evolving business landscape. Veteran learning strategist Becky Willis demonstrates how an organization can achieve stellar learning engagement in seven simple steps and then turn that engagement into business value and a powerful competitive advantage.
Willis writes this book for those who have strategic responsibility for integrating learning into broader organizational initiatives-whether they are learning leaders, HR professionals, or L&D practitioners. After demonstrating why engagement is important, she walks you through the step-by-step process of aligning with leaders, devising a clear learning strategy, selecting and implementing the right technology, recruiting and deploying champions, mastering the art of marketing learning experiences, and creating the right learning designs for career development. You will learn to work with leaders and managers to sponsor, support, and collaborate on learning initiatives.
Discover how to make changes today that will help your organization value and deploy learning content successfully tomorrow. Each chapter includes stories, tools, and templates that help you translate ideas into practical actions. With this book in hand, you will have what you need to become an effective business partner who enhances employees' knowledge, skills, and commitment to the organization and drives positive bottom-line results.
Organizations that prioritize employee learning are best positioned to thrive in our rapidly evolving business landscape. Veteran learning strategist Becky Willis demonstrates how an organization can achieve stellar learning engagement in seven simple steps and then turn that engagement into business value and a powerful competitive advantage.
Willis writes this book for those who have strategic responsibility for integrating learning into broader organizational initiatives-whether they are learning leaders, HR professionals, or L&D practitioners. After demonstrating why engagement is important, she walks you through the step-by-step process of aligning with leaders, devising a clear learning strategy, selecting and implementing the right technology, recruiting and deploying champions, mastering the art of marketing learning experiences, and creating the right learning designs for career development. You will learn to work with leaders and managers to sponsor, support, and collaborate on learning initiatives.
Discover how to make changes today that will help your organization value and deploy learning content successfully tomorrow. Each chapter includes stories, tools, and templates that help you translate ideas into practical actions. With this book in hand, you will have what you need to become an effective business partner who enhances employees' knowledge, skills, and commitment to the organization and drives positive bottom-line results.
Reviews / Votes
"This book is a timely and essential guide for any learning leader trying to move beyond activity metrics and create real organizational value. Becky brings a rare combination of real-world experience, systems thinking, and engaging storytelling. This book will absolutely raise the bar for how we design and position learning."-Rachel Walter, Chief Innovation Officer, ansrsource; Former Head of Global Learning Consultancy, Hilti
"Becky Willis delivers a clear, practical road map for turning learning engagement into real business impact. This book is a must-read for L&D leaders ready to move beyond check-the-box training and drive meaningful change."
-Sean Stowers, CEO, WeLearn Learning Services
"Packed with actionable advice and real-world insight, Becky Willis's 7 Steps to Better Learning Engagement provides the road map for maximizing the impact of L&D investments to produce engagement and results."
-Mike Pino, Managing Director, Problem Solutions
"Becky has always had a gift for seeing what's next in learning strategy-and this book translates that vision into a clear, actionable road map. It's packed with practical steps, sharp insights, and the kind of clarity that only comes from someone who's been in the trenches and at the table."
-Tracie Ybarra, Global Talent Executive, Life Sciences and Technology Industries
"As someone who has known Becky and had the opportunity to work with her, I think this book does an outstanding job of distilling her multiple decades of experience in L&D in a digestible volume. It gives every L&D practitioner the baseline to build a learning strategy and better learning experiences that not only delight end users but deliver business results."
-Cara North, Vice President, HR Product Management, JP Morgan Chase
More details
Language
English
Place of publication
Englewood Cliffs, NJ
United States
Publishing group
American Society for Training & Development
Target group
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
Illustrations
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 15 mm
Weight
410 gr
ISBN-13
978-1-960231-77-2 (9781960231772)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Becky Willis is a modern learning strategist, speaker, and author who focuses on learning strategy, technology, and engagement. As a founder and chief learning officer at Tractus Learning, she helps businesses design, develop, and improve learning solutions. She is a thought leader in the field of learning platforms and ecosystems and cares about leveraging technology to create personalized, adaptive, and continuous learning experiences to drive better outcomes for businesses.
Content
Introduction
Chapter 1. Engage Learners for Powerful Business Results
Chapter 2. Step 1: Get Executive Buy-In
Chapter 3. Step 2: Devise a Modern Learning Strategy
Chapter 4. Step 3: Select and Implement Effective Learning Technology
Chapter 5. Step 4: Recruit, Train, and Support Champions
Chapter 6. Step 5: Master the Art of Marketing Learning
Chapter 7. Step 6: Design for High Engagement
Chapter 8. Step 7: Propel Career Development
Chapter 9. A Case Study
Chapter 1. Engage Learners for Powerful Business Results
Chapter 2. Step 1: Get Executive Buy-In
Chapter 3. Step 2: Devise a Modern Learning Strategy
Chapter 4. Step 3: Select and Implement Effective Learning Technology
Chapter 5. Step 4: Recruit, Train, and Support Champions
Chapter 6. Step 5: Master the Art of Marketing Learning
Chapter 7. Step 6: Design for High Engagement
Chapter 8. Step 7: Propel Career Development
Chapter 9. A Case Study