Marketing Management in Practice 2007/08
07/08 Edition
4th Edition
Published on 27. June 2007
Book
Paperback/Softback
400 pages
978-0-7506-8413-2 (ISBN)
Description
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Written specially for the Marketing Management in Practice module by the Senior Examiner, this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
More details
Series
Edition
4th Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 210 mm
Width: 297 mm
ISBN-13
978-0-7506-8413-2 (9780750684132)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.
Content
Managment and marketing roles; Recruiting the team; Developing the team; Managing Change; Project Management; Knowledge management and market research; Developing and implementing marketing plans; Marketing communications and customer service.