Learner Personas
Beyond Demographics
Published on 28. February 2020
Book
Paperback/Softback
20 pages
978-1-949036-98-5 (ISBN)
Description
When talent development professionals know more about their learners' interests, knowledge gaps, learning preferences, and amount of discretionary time for learning, they can offer products that better meet individuals' learning needs. Learning personas help TD professionals expand that knowledge. In "Learning Personas: Beyond Demographics," Karen Bishea Williams unpacks learning personas from an L&D perspective. In this issue of TD at Work, she provides:
information about how to better understand learners
insights and a five-step process for building a set of learner personas
a sample learner persona set.
information about how to better understand learners
insights and a five-step process for building a set of learner personas
a sample learner persona set.
More details
Series
Language
English
Place of publication
Englewood Cliffs, NJ
United States
Publishing group
American Society for Training & Development
Target group
Professional and scholarly
ISBN-13
978-1-949036-98-5 (9781949036985)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Karen Bishea Williams is the founder of SPARK Innovation Training, whose mission is to guide adult learning professionals to deeper insights. Williams spent 27 years with Procter & Gamble, where she built and led its products research global training programs. Her training and development experience includes curriculum and course design and curation and implementing training across global learner groups of scientists, technical experts, marketers, and engineers.